I worked with my supervisor to design the eBulletin layout. From there I authored several mock-ups and layouts, some by pencil, some digitally. After some testing and feedback by our volunteers, we moved forward with some further refinements. Eventually we delivered our requirements to our developer vendor, who created an HTML template out of our designs.
The eBulletin is an email blast (or newsletter) that our society sends out multiple times a month to it’s 35,000 + subscribers, mostly made up of society members. It replaced our previous once monthly e-News Update Newsletter in September 2010 and also provided us a vehicle to include other society related news that would not have fit well into the older format.
The eBulletin provides a new consolidated email marketing approach and allows subscribers to easily view the latest PES news and events easily. The first issue was mailed out in September 2010 and the eBulletin continues to be sent out on a bi-weekly basis.
Our team delivered the final rough design to our web vendor who authored an HTML email template that we use today.
eNews Update Newsletter : This is the original eNews Update newsletter with a design from 2007. It used an old HTML format which had some problematic issues. It was also very long and usually weighed in at 4-6 pages per issue. The tool we used to send the email was an internal tool and did not allow for any reporting or analytics.
eBulletin 1st Draft Layout : After battling with the old format we decided it was best to move forward by drafting a new email format. First designs were similar to the older format, however we decided a condensed (less than 1 page) email would be best.
eBulletin 2nd Draft Layout : After feedback on the 1st draft the Site Links area was moved to the right side and the header was cleaned up a bit. This draft was presented to the volunteers and was approved.
eBulletin 3rd (Final) Draft Layout : The final layout includes the new name for the email blast, the eBulletin.
Layout with size and colors
eBulletin - 1st Edition : [This design completed by web vendor who also created the HTML code]. This is the final result, the first message to be sent out using the new format. We also used the MailChimp email marketing tool to make list management easier, allow us direct reporting / analytics and exact control over when our messages went out. Overall our members and volunteers were very happy with the end result.