I worked with my supervisor to design the eBulletin layout. From there I authored several mock-ups and layouts, some by pencil, some digitally. After some testing and feedback by our volunteers, we moved forward with some further refinements. Eventually we delivered our requirements to our developer vendor, who created an HTML template out of our designs.
The eBulletin is an email blast (or newsletter) that our society sends out multiple times a month to it’s 35,000 + subscribers, mostly made up of society members. It replaced our previous once monthly e-News Update Newsletter in September 2010 and also provided us a vehicle to include other society related news that would not have fit well into the older format.
The eBulletin provides a new consolidated email marketing approach and allows subscribers to easily view the latest PES news and events easily. The first issue was mailed out in September 2010 and the eBulletin continues to be sent out on a bi-weekly basis.
Our team delivered the final rough design to our web vendor who authored an HTML email template that we use today.